top of page
# Creating Lasting Personal Connections Between Brands & People
Appco UK is one of the UK’s most valued and trusted providers of specialist field marketing and fundraising services for both commercial enterprises and charities.
# Welcome
We are leaders in the areas of Professional Field Marketing, Fundraising, Donor Acquisition and Customer Acquisition Campaigns. Our focus is always on delivering well-informed, happy and committed customers and donors who support our clients’ business and causes over the long term.
## Trusted By
## Great campaigns built on great relationships
### Professional Field Marketing
We are experts in setting up, managing and analysing field marketing campaigns. We are proud to be one of the UK’s preferred field marketing agencies since 1989.
### Fundraising and Donor Acquisition
Appco UK deliver professional fundraising services for charities that engage committed, long term donors to generate regular funds. We have been providing this service since 1999.
### Customer Acquisition Campaigns
Appco UK creates and oversees highly effective customer acquisition campaigns. We quickly become experts on our clients’ brands, promoting their services in a personal way to targeted customer groups.
##### Our Expertise
Building Strong Relationships
OUR CLIENTS AND BUSINESS PARTNERS COME FIRST
We believe in getting to know our clients and outsourced suppliers. We understand and fulfil their specific needs and become passionate experts on our clients’ brands. We also support our suppliers by encouraging each client to spend time in the field with brand ambassadors, seeing first hand the value that we bring.
Administration & Operations
OUR CAMPAIGNS RUN LIKE CLOCKWORK
We are experts at setting up and monitoring field marketing campaigns. Involving location identification and management, compliance, brand-awareness and product training, customer service and quality assurance. We ensure campaign resource, reach and results.
Detailed Live Reporting & Expert Analysis
OUR CAMPAIGNS ARE HIGHLY MEASURABLE
We understand ROI is crucial and we’re trusted to deliver results. Our service includes securing an online real-time reporting system for clients, detailed tracking and data analysis of every campaign, continuous reviews and audits of our processes and performance. Plus a dedicated team to answer all our clients' and suppliers' questions.
Industry Leading Standards & Compliance
WE BELIEVE IN RESPONSIBLE FACE-TO-FACE MARKETING
We uphold the highest standards for all individuals involved in the delivery of our services. Our compliance specialist provides guidance for all campaigns, ensuring that our staff and suppliers are well-versed in industry regulations and codes of practice through comprehensive training.
Leading The Way With Innovation
WE BELIEVE IN ALWAYS MOVING FORWARD
Recognising the importance of innovation and constantly seeking out fresh ideas, we prioritise the improvement of engagement and the establishment of long-lasting connections. We achieve this by leveraging technology to augment human interaction and by fostering a collaborative approach with our clients, as well as with media and PR professionals. We only use proven approaches to engagement that create a support base for charities wider than just regular giving donors.
Learn More
## Testimonials
### We're proud of the positive impact we create for our clients.
## Mark Astarita OBE Director, Astarita Aldrich & Ward
“I have worked with Appco UK for well over 20 years, while at various UK charities, and nothing beats the donors they recruit for regular giving. In the time we have worked together they have consistently driven up quality and lowered attrition to be best in class in my opinion. I would not hesitate to use them or recommend them.”
## Phil Foster Director, LoveEnergySavings.com
“From the moment we first engaged with Appco UK it's been a really positive journey. The energy and enthusiasm they share for our brand has been all encompassing, providing a safe, reliable and [excellent customer experience](http://www.appcouk.com/news-blog/blog-who-really-benefits-from-great-customer-service/) throughout the operational sales process. I have absolutely no hesitation in recommending them as a trusted business partner.”
## Liz Tait Director of Fundraising Great Ormond Street Hospital Children's Charity
Great Ormond Street Hospital Children’s Charity has been working with Appco UK for over 12 years. Appco have been an important and highly effective partner. Together we have recruited tens of thousands of regular supporters whose donations have been essential in supporting the hospital’s life-changing work. We are thrilled to be working in local communities with Appco to raise vital funds to make a difference to the lives of seriously ill children from across the UK.
## Maddy Eastwood Senior Direct Marketing Manager Battersea Dogs & Cats Home
“Battersea Dogs & Cats Home have worked with Appco UK since 2011 and, through our partnership with them, have raised millions of pounds. Appco UK's commitment to quality and compliance results in fundraisers who are true professionals, great ambassadors for the charity and recruit the highest quality donors to give us long-term support.”
## Amber Hegerty‑Beach Senior Individual Giving Executive Dementia UK
We've had a positive experience working with Appco on our face-to-face fundraising campaign. Their face-to-face fundraisers consistently represent our brand with professionalism, compassion, and integrity. We've seen strong results, great feedback and meaningful donor engagement thanks to their commitment and to our cause. They're a trusted partner in helping us grow our individual giving programme.
## Alecia McDonnell Senior Individual Giving Officer Make‑A‑Wish UK
Make-A-Wish UK has been working with Appco UK for nearly two years. During this time, we’ve significantly grown our committed giving supporter base across both our lottery and regular giving programmes. Since February 2024, Appco has been responsible for doubling our acquisition in these areas. Their contribution has been instrumental in helping us move closer to our goal: granting a wish for every eligible child in the UK. We truly value the partnership and the impact it continues to make.
## Owen Collier Head of Individual Giving and Legacy Marketing Breast Cancer Now
We’ve worked with APPCO for over 12 years, and they’ve been a consistently dependable partner in delivering high-quality fundraising campaigns. Their team is great to work with, professional, responsive, and focused on results. It’s been a hugely positive and productive relationship, long may it continue!
## Marianna Zappi Senior Individual Giving Officer Anthony Nolan
Anthony Nolan have worked with Appco for many years and have created a partnership focused on ethical and effective fundraising. Together we have recruited thousands of valuable regular givers, making a huge difference for people with blood cancer and blood disorders.
## About Us
Since 1989, Appco UK has been committed to delivering high quality, responsible and valuable face-face marketing campaigns. We take an innovative, collaborative and people-driven approach to achieve a positive impact for our clients, development opportunities for our business partners, a dynamic and supportive environment for our staff, and sustainable growth for our business.
bottom of page